Pet Partners Demo Campaign
The non-profit Pet Partners is a service that provides training for animals and their humans so they can visit hospitals and provide comfort to patients. For this project, I presented an informational brochure, a postcard mailer, and a full-sized poster. I kept the images in the campaign simple and the colors subtle to convey the message that being involved with this company will be fun and relaxing for both the volunteer and the patient. The imagery also needed to be recognizable in order to communicate what the organization does without a lengthy explanation.